Mortar's Recession Solution: A Spork, Some Booze and Pocket-Sized Luck

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Instead of sending over a typical holiday card, Mortar went the extra mile and sent us a Holiday Recession Kit.

It is amazingly practical.

Tools for survival include Top Ramen ("It got you through college, it'll get you through this"), a Magic 8-Ball, a Spork ("Perfect for Top Ramen, or digging your way out of prison. Or defending yourself in prison"), matches, edible packing material, and a wee bottle of VooDoo Spiced Rum, which is pretty self-explanatory.

All it's missing is a single cigarette and some rope.

by Angela Natividad    Dec-22-08   Click to Comment   
Topic: Agencies, Good, Guerilla   

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Comments



Comments

Great stuff! Very creative, and keeps costs down for the effect that it has compared to some of the extravagant digital holiday cards that a lot of ad companies are going with this year.

Posted by: Cory O'Brien on December 22, 2008 1:03 PM







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