One More Bedtime Pharma that Promises to Last All Night Long

75-million-women.jpg

Last week pyjama-clad women on mobile beds circulated Los Angeles, using spammy typefaces and a warped colour scheme to ask the $65,000 question:

WHAT DO 75 MILLION WOMEN WANT MOST IN BED?

If you guessed fiber-rich cereal, you are so, so wrong!

What they want is freedom from the tyranny of nasal lullabies.

Which is why the Bedmobile is the perfect introduction for SnoreStop. No word on whether the latter sponsored last week's Desperate Housewives, in which Bree extorts her husband into a snore-decimating surgical procedure. Would've been a timely tie-in, though.

If you were in an LA hotspot (La Cienega, the Beverly Center, Rodeo Drive, among others) last week, you were probably unfortunate enough to see SnoreStop's Bedmobile, driving at a crawl and stopping at intervals so its little pretty little bedbug could blow kisses and whatnot. No worries if you missed it, though; it's making nationwide rounds through 2009.

by Angela Natividad    Dec- 8-08   Click to Comment   
Topic: Brands, Campaigns, Events, Guerilla, Strange   

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Comments



Comments

Why all the snarkiness, Angela?
From a PR perspective, the Bedmoblie is a very clever idea - unless you got stuck driving behind it.
In any case, it did catch your attention.
In my book, it's one of those ideas I wish I'd thought of.

Posted by: Little Miss Publicity on December 8, 2008 4:33 PM

Ha ha ha! I love it. I love the fact that it's annoying to those stuck in LA traffic (I am regularly). I love it because my husband and my cats snore. I love it because it's cheesy. And it works. Too bad the product doesn't...

Posted by: cloven goddess on December 8, 2008 4:50 PM





Stanton Optical


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