Print Ad Puts 3D Cabrio in Hands of Auto Fanatics
This print ad -- which appeared in German car magazines last Friday -- is more than ink on paper. It's a magical holding tray for your own teeny-tiny Mini Cabrio.
Twist and turn the page in your hand to check out all angles. "Augmented reality" technology provided by metaio. Such a playful way to build engagement and spark Mini love (which I now have in spades).
Par for the course, though. Mini Cooper has a habit of engaging customers in creative and fun ways. See billboards that talk to you and its White Rabbit banner ad campaign -- where users could follow a white Mini from one website to another.