'Regis Doesn't Like Change. Regis is Getting Nervous.'

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Disturbed by the perks he's being freely given since TD Bank's absorption of Commerce, Regis Philbin gets some pop therapy from his TD Bank representative.

This ad precedes a more recent spot that takes place in a therapist's lounge and depicts Regis and Kelly as puppets. Aside from some slight tweakage, the ads repeat the same jokes (Regis TALKING in the THIRD PERSON! Har!!!), drive the same points home (two banks now one, and friendlier than ever!) and are equally forgettable.

Okay, that's not entirely true. The primal scream therapy spot sticks a little. And I guess there are few things "not to like!" about a bank rep that prescribes breathing exercises for you.

By Tierney Communications.

by Angela Natividad    Dec-11-08   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Television   

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