Sexploitation for a Bike. It's Almost Genius.
Titus -- whose luxury mountain bikes can range between $3370 and $7495 -- hopes to appeal to young, budget-taut users with a campaign tagged "It's worth a second job."
Each print piece manages to be slightly humiliating without leaving the kiddie park. A delicate balance. See variants:
Or, hell, you could get one of these.
Not that we care where you spend your hard-earned shekels; we're just putting it in perspective.
By TDA ADVERTISING & DESIGN/Boulder.