Sexploitation for a Bike. It's Almost Genius.

titus-girlscout.jpg

Titus -- whose luxury mountain bikes can range between $3370 and $7495 -- hopes to appeal to young, budget-taut users with a campaign tagged "It's worth a second job."

Each print piece manages to be slightly humiliating without leaving the kiddie park. A delicate balance. See variants:

o Phone sex operators
o Nude model

Food for thought: with $7495, you could buy three Macbook Pros, 32 iPod touches or 94 white earbuds. (Lisa Simpson would die of envy!)

Or, hell, you could get one of these.

Not that we care where you spend your hard-earned shekels; we're just putting it in perspective.

By TDA ADVERTISING & DESIGN/Boulder.

by Angela Natividad    Dec- 3-08   Click to Comment   
Topic: Brands, Campaigns, Magazine, Poster   

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Comments



Comments

Something wrong with the images on this post

Posted by: Yhadz on December 3, 2008 8:58 PM

Something's wrong with the images on this post

Posted by: Yhadz on December 3, 2008 8:58 PM

Something's wrong with the images on this post

Posted by: Yhadz on December 3, 2008 8:59 PM

The links open new windows. You might have a pop up blocker which it pr3venting that.

Posted by: Steve Hall on December 4, 2008 12:32 PM

It's totally genius. I don't even bike but now I have to know why "It's worth a second job".

Posted by: Travis Parker on December 4, 2008 4:07 PM







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