Starbucks Goes (red).

starbucks-red.jpg

Late to a party long populated with the likes of AmEx, Apple, Converse, Motorola, Microsoft, Dell, The Gap, and Giorgio Armani, Starbucks finally joins the Product (red) brigade, spearheaded by U2's Bono to fight AIDS, tuberculosis and malaria.

Buy a Starbucks exclusive beverage, save lives in Africa! If the watch-worthiness of the ad isn't equal to the cause, it's at least a tribute to the crippling mediocrity that halos brands grown lazy and slow. Way to go, BBDO!

If I'm shocked, it's only because this didn't happen sooner. Really. This has to be a record for the amount of time a top-heavy "lifestyle" company's spent resisting the rejuvenating call of Bono.

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Comments



Comments

After seeing the first Starbucks (red) cub, I also thought it was shocking they waiting until now. The clip makes up for it though. Do Gap, etc. have similar ads to this for the holiday?

Posted by: tory on December 4, 2008 12:58 AM





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