The End of the Beginning is the Beginning of the End

teen_pregnancy_backwards.jpg

If teenagers knew the consequences of unprotected sex before they engaged in it, would it make them think twice before succumbing to desire? That's the question this teen pregnancy commercial ponders. Following the actions of a teen couple as they party, drink, hook up, have sex and deal with the consequences in reverse, the commercial shares the possible negative outcomes of having unprotected sex.

The bigger question is, given the quick-cut/ADD mentality so prevalent among, well, everyone these days, will anyone remember the beginning (end) when they get to the end (beginning)? Wait, what? Exactly.

The commercial was created by DLKW London for COI.

by Steve Hall    Dec- 8-08   Click to Comment   
Topic: Cause, Commercials, Racy, Strange   

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Comments



Comments

I can't say this commercial really drives it home. There's something that keeps me from caring about the boy/girl duo. Some life outside of the party scene would have helped make the connection. Maybe at the end...beginning.

Posted by: Travis Parker on December 8, 2008 4:54 PM




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