VW's 'Surrealism' Touts Absurdly Low Gas Consumption!

vw-magritte.jpg

Volkswagen looks to the Surrealists to promote its Polo BlueMotion's "absurdly low consumption." A Magritte-inspired print is at left; here's another in the style of Dali.

Fuel plays a big part in both pieces, and I like how neither ad outrightly says it's inspired by this or that artist. People that know will get a nice cuddly feeling in their tummies (or maybe rant and rave about the flagrant commercialism of art). And people that don't can still ravish the visuals with their eyes.

Work by DDB/Berlin.

by Angela Natividad    Dec-16-08   Click to Comment   
Topic: Brands, Campaigns, Magazine, Poster   

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Comments



Comments

thank you Angela. I love both pieces! kudos to VW and all the fine peopleat their agencies that made this possible.

Posted by: arthur barbato on December 18, 2008 11:09 AM







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