Whopper Virgins Taste Test Ramps Up, Ravages the Developing World

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Crispin's global conquest project for Burger King, where it scours the world in pursuit of "Whopper Virgins," is in full swing. Idle TV-trawling exposed us to taste test teasers in both Thai and Transylvanian villages.

First World folk far and wide are invited to gawk and take notes: will backwater townsfolk that never had a burger -- indeed, that "don't even HAVE A WORD for 'burger'!" -- prefer the Whopper to the Big Mac?

The results are anybody's guess (is complete apathy an option?), but if I were Count Dracula I'd be pretty pissed about fat-ass America bringing its domestic meat-patty disputes onto my turf.

Provided it doesn't spark a Twitter-organized riot of global proportions and can recover from Whopper Virgin's mixed reviews, Crispin may be looking at a little award love. Last year's documentary-style Whopper Freakout -- which set the stage nicely for this effort -- won accolades at both the Clios and One Show.

On the other hand, it was also less distasteful.

Thailand:

Romania:

by Angela Natividad    Dec-22-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

I love this commercial because it takes a unique approach to exlaining the ultimate nature of the whopper. It's really quite clever.

Posted by: Bryan on December 28, 2008 9:53 AM

Let's export coronary disease to the developing world and indigenous people, while taking away their dignity, using them, turning them into pawns in truly bad advertising.

Posted by: .. on December 30, 2008 7:10 PM







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