Check out "First Time," the first-ever online video attempt by a company called Slendertone.
Put together by Publicis, the video depicts individuals, couples and groups either grinning or standing around uncertainly -- before their faces explode with either alarmed or joygasmic expressions.
The ad leaves you to guess what Slendertone actually does, but especially curious users are invited to visit slendertone.com, where all is revealed.*
Until you actually go out of your way to do that, however, you'll probably be standing around going, "It's a vibrator, right? Or an orgy-inducing party game?"
Probably doesn't help that at some point, the feel-good background song exclaims, "I'm about to blow, yeah!"
In a set of prints put together by THE REPUBLIK/Durham, boat manufacturer Wellcraft Marine Corp. appeals to salty sea dogs by emphasizing the rugged freedom and independent nature of life on choppy water.
o "Nothing tastes better than freshly outsmarted fish." (At left.)
o "Bowlines moor boats to docks. Windor knots moor men to desks." Ooh, seaman pwnage.
o "You've never been seasick. Bet you've been landsick a few times though."
o "You wouldn't be caught dead with a fruit in your beer. Unless, of course, you were dying of scurvy."
Each bears weathered-looking imagery, a Wellcraft logo and tagline, "The Boater's Boat."
Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. They are:
1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA
Impressively, they all share Doritos' abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.
We all hit an age where our innocence is lost and we should be kept away from balloon animals at all costs.
Know why? Because, given the opportunity, we'll grab two and make them hump each other, either out of boredom or to entertain other co-eds whose brains haven't fully developed yet.
Capitalizing on this sad phenomenon, Durex gives us its latest online vid, which Superfad CD Robert Rugan creatively dubbed kama-balloon-animal-sutra.
"When you get the chance to create 'kama-balloon-animal-sutra', everyone involved gets really stoked about pushing the boundaries as much as possible," Rugan beamed.
Here's an Amnesty International ad that depicts footage of ordinary people sticking their noses where they don't belong -- and stopping injustice, sometimes even death, as a result: a guy in a colorful button-down shirt throws a door open to free prisoners, a pregnant woman leaps in the way of a beating, a girl in a velour tracksuit takes a rifle from a young child.
Gotta say, we felt pretty nonplussed by the ad until we saw the kids with rifles, blowing smoke out of their nostrils and shooting into space.
The message? "Individuals can make a difference." The track is Until the Day is Done by Michael Stipe. Work by Mother/London.
"The sun goes wherever you go" Nivea says -- not too loudly, either -- in "Church," a tanning oil ad.
No need for sunkissed girls or an exaggerated product demo; a festive beach towel, draped over a skeletal pew in a sunless gray church, does the job fine. It's even a little wity: all that hallowed sobriety, broken by beach gear.
Good stuff by TBWA/Frederick, Chile.