Radio Station Hires Prostitutes For Promotion


Following a stunt in which the homeless were paid to carry signs which read, "Should panhandling be legal?", Toronto-based talk radio station CFRB, with help from zig, paid prostitutes to carry signs which read, "Should prostitution be legal?"

While the campiagn was developed to hype discussion controversial topics on the station, Bad Date Coalition of Toronto's Wendy Babcock didn't like the approach, saying, "It's to give that radio station attention. It has nothing to do with helping out the sex worker ... It's using them. If we wanted to have an actual discussion ... have the sex workers come in and have it in a place where it's safe and where people can call in and respectfully ask questions."

True that. But what fun would that be as a radio promotion? After all, Opie and Anthony resorted to encourage a couple to have sex in a church. This is radio's playground. It's what they do.

by Steve Hall    Jan-20-09    
Topic: Radio

Ooo! Ooo! You Gotta See This Awesomely Cool Video!


"hi there!
thanks for a great site!
thought u might like this, an awsome video with skateboarding tv
cool stuff.think you' d love it!!"

"Came over this link while surfing the net. It's a new ad from director Daniel Eskils and KesselsKramer. It's really cool, and I have no idea how it's done!"

Well it must be pretty f'ing good then right? Can't you guys just come out and say you are working for the brand? The agency? The seeding company? Instead of telling us you just randomly "came over" (which is actually pretty gross when you think about it) an "awesome video" that's "really cool" and that we're going to "love it!"?

by Steve Hall    Jan-20-09    
Topic: Commercials, Opinion, Video, Viral

Diet Pepsi Brings Back Joy (Horror) of Sleepover and Recess


Want your childhood back? Sleepovers? Recess? Courtesy of BBDO Toronto, all you have to do is grab a Diet Pepsi and reminisce. That is until, for some, the realization childhood wasn't actually so great after all slaps you upside the head.

by Steve Hall    Jan-20-09    
Topic: Brands, Campaigns, Commercials, Good

Move Over Diesel. It's Time For Movie Boy


Ooo! Ooo! It's like Diesels' The Heides...but not. Check out Movie Boy from glue London for The Sun. There's DVD/s Lots and lot of DVDs. All to be watched 24/7 over the course of six and a half days.

The dets?

more »

by Steve Hall    Jan-20-09    
Topic: Online, Promotions

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We Love Billboard Extensions!


Like hair extensions, we love billboard extensions. Wait, what? OK, yea, that was a freakishly strange analogy but still. We like billboard extensiosn. Well executed, they add a lot the the creative element of the board.

To hype the fun having that can be had at Mammoth Mountain, David and Goliath created this simple billboard with a boarder rockin' the billboard like it's a half pipe. It's simple. It conveys the excitement of boarding. And it employs a jell of a lot of our favorite thing: white space.

by Steve Hall    Jan-20-09    
Topic: Good, Outdoor

American Apparel Hooks Up With Chictopia Bloggers


American Apparel has teamed with fashion blog social network Chictopia to feature the site's member's in a new advertising campaign. The campaigns will run on Chictopia's website as well as the member's individual fashion blogs. The models will wear a combination of American Apparel and the company's vintage line California Select.

by Steve Hall    Jan-20-09    
Topic: Brands, Promotions, Weblogs

Where Is the Pre-Game Super Bowl Excitement?


Dear Advertising Community,

Hello?? Is anyone out there?? It's January 20 and the Super Bowl is less than two weeks away and all we have in terms of advertising buzz leading up to the game is...crickets. Aren't we all supposed to be drooling over what we'll see that day in terms of commercials? Aren't brands supposed to be fanatically seeding their commercial in advance of the game? Isn't Bob Garfield supposed to be doing some sort of pre-game bloviation?

more »

by Steve Hall    Jan-20-09    
Topic: Opinion, Super Bowl 2009

Ain't No One Buyin' A Pizza Pop After Viewing These Commercials


We're quite sure most people would agree the general purpose of a commercial is to get people to buy something. After viewing these four commercials from Cossette Communications Toronto for Pillsbury Pizza Pops, we're also quite sure the last thing anyone would want to do is go out and buy a Pillsbury Pizza Pop.

If there were ever a more disgusting way to represent the appetizing qualities of a food item, we are at a loss to think of anything.

Robot. Monkeys. Deer. Karate.

OK, we'll admit they're kinda funny. Still.

by Steve Hall    Jan-20-09    
Topic: Commercials, Strange, Worst

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