Thank God there are a lot of different cultures in this world. And that those cultures have their own unique standards, sense of humor and style of advertising. Otherwise, we wouldn't have this oddity from Japan in which a love struck boy fantasizes about kissing his dream girl.
If you arrived at work in the morning to find your computer monitor scribbled all over with crayon would you:
A.) Call HR and tell them Alev Biuky has gone insane and is roaming the hallways of random ad agencies at night?
B.) Call IT and tell them Photoshop had an orgasm last night and left the remains all over the screen?
C.) Call maintenance and tell them some kind of technicolor worm crawled all over your monitor?
D.) Bring your kid to work cuz, ya know, the crayon's not really on your computer, it's on an acetate created to promote Bring Your Kids to Work Day. At BBDO New York?
OK. Let's analyze this new Coke commercial, part of the new Wieden + Kennedy-created Open Happiness campaign. Two teens. Sitting in a library. Flirting. Drawing images of Coke bottles, ice and a glass on their skin.
They touch. And there's fluid transfer! Yes, fluid transfer. Right in the middle of the library.
Strange love, indeed. Oh the multiple meanings that emanate from this!
This, along with several other spots including a new Happiness commercial, will debut tonight on American Idol. Some of these commercial will also air during the Super Bowl.
Bizarre and obtuse. Two words that aptly describe these new commercial from Colle+McVoy for the Minnesota State Lottery. Even weirder is the fact the same actors play differing parts in the six commercials. But it's nice to see the familar face of the convenience store clerk from the original campaign.
Quirky. Weird. Odd.
Give them a watch.