A Girl. A Guy. A Horse. A Boat. A Whip. A Chain. Yea, It's Diesel


The girl is hot. The guy is not. Shades of Twin Peaks. A nod to Planet of the Apes. A hint of S&M. A dash of whack. A little sex and some quivering legs.

Yes, it's a weird-ass Diesel commercial that looks like a scene out of Lost Highway.

Thanks, Bill, for distracting us from other unfortunate matters, today.

by Steve Hall    Jan-29-09    
Topic: Commercials, Good, Strange

Direct Response Advertising to Visit Super Bowl


Up for Ed Mcmahon hawking you the latest must-have late night TV style? How about an update on what's going on with old school hip-hop star MC Hammer.? Well, you're going to get both whether or not you like in in a new commercial from Cash4Gold.

Billed as the first direct response commercial to air on a Super Bowl, the commercial will feature McMahon and Hammer hyping Cash4Gold's model of converting precious metals to cash. Both McMahon and Hammer know. first hand, the need for options when it comes to obtaining cash.

Created by Euro RSCG Edge along with Arnold Worldwide and directed by Bryan Buckley who directed GoDaddy's "Broadcast Hearing", E*Trade's "Monkey" & "Money out the Wazoo" and Monster.com's "When I Grow Up", was shot in McMahon's Beverly Hills home and explains Cash4Gold's "satisfaction-guaranteed" service.

If you think MC Hammer is old, wait until you see McMahon in this commercial. We'll have it for you the second it airs during the Super Bowl on Sunday. Yes, strange as it seems, we honor embargoes.

by Steve Hall    Jan-29-09    
Topic: Commercials, Super Bowl 2009

House of Cards Demonstrates Lexus ES Smoothness


We're fond of commercials that involve the display of people's skills such as the Mentos/Diet Coke geysers, the Nissan Rogue ad where the guy drives the car through New York while managing to successfully move that ball through the maze game and...a guy who can build a cardstack with 108,864 cards to demonstrate the smoothness of a Lexus ES.

Bryan Berg took 18 days to build his masterpiece only to have it come crashing down for the finale of the commercial. Cruel? Brilliant? Both?

by Steve Hall    Jan-29-09    
Topic: Commercials, Good

Chester the Cheetah Brings Weird to Super Bowl


Life is full of adventures. Some good, Some bad. But you can't let the bad ones get you down so let's just move on and do what we're supposed to be doing here on Adrants: talk about adverting.

Cheetos has decided to join the Super Bowl action this weekend with a :30 featuring oddball, Chester the Cheetah. The commercial, which, again, centers around Chester encouraging a person to defy convention, will air during the first half of the game.

Created by Goodby, Silverstein & Partners, the commercial continues the freakiness which began with that weird commercial in which two women, one old dude and a Patrick Stewart-voiced, mischievous Chester Charlie who's there but not really hang out in a laundromat.

While we love the Cheetah, it's not going to be easy to outdo the weirdness of that original Laundromat commercial.

by Steve Hall    Jan-29-09    
Topic: Super Bowl 2009

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Coke Super Bowl Spot, Surveillance Beetles, Ingestible Syke


- Creatives Chris Yi and Jesse Epstein spent a month and $2000 producing three spots for that Doritos Super Bowl ad contest. Obviously they didn't make the cut, but hey, can you ever have too much material to compare your own to?

- AOL to cut 10% and forgo merit pay increases in '09. Join the club, guys.

- Coca-Cola's contribution to the Super Bowl: Heist. 'Tis cute.

- Print and TV ad tropes invade the online contextual ad space, and this is the kind of crap we get.

- Hey ambitious marketers, here's a radio controlled live beetle. Use it for something magical ... like whispering jingles into the ears of impressionable window-shoppers, Jiminy-Cricket style.

- One reason to spend $9, plus the popcorn fees.

- New energy drink! Syke. No, seriously though.

Here's Something You've Never Seen Before.


Escalator advertising! How novel.

For Norwegian airline Avinor by Medialoop/Norway.

by Angela Natividad    Jan-29-09    
Topic: Brands, Campaigns, Guerilla, Outdoor

Like a Well-Bred Debutante, Bud Saves Punchlines for the Big Day


The press folk representing Anheuser-Busch sent us a passel of teasers for this year's Super Bowl. Slapstick takes a backseat to dramatic setup; all punchlines have been saved for Sunday.

Here's three:

"Clydesdales: Generations," an American immigration story starring last year's heavy-hoofed underdog. (They're milkin' this bad-boy for all its worth. The Clydesdale appears in at least two more spots: one circus-themed, another featuring his old Dalmation buddy.) By Waylon Advertising/St. Louis.

more »

Never Hide: Out of Hiding.


Cutwater continues the more-or-less successful "Never Hide" effort for client Ray Ban. Here's four new online vids to kick off 2009.

more »

by Angela Natividad    Jan-29-09    
Topic: Brands, Campaigns, Online, Video

US Taglines, Dylan's Dirges, Ad Land's Lagerfeld


- Michael Arrington gets spat on at the DLD Conference in Munich, then writes a worthy manifesto about how people's feelings about TechCrunch -- or any publication, really -- shouldn't evolve into a threat to the safety of editors and those they love.

- The Electronic Frontier Foundation isn't keen on whitehouse.gov hosting YouTube vids.

- Ethical banking/retail firm Co-operative Group received licensing rights to use Bob Dylan's Blowin' in the Wind, a '60s-era antiestablishment song, in an ad. It breaks next week.

- Most awful Super Bowl video in history.

- Ad Land's Karl Lagerfeld.

- Right vs. wrong in social media.

- Taglines for the US of A.

by Angela Natividad    Jan-29-09    

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