adidas originals Mark High Stakes in Hold 'Em


Kevin Garnett and Young Jeezy place bets with the reckless abandon of toddlers with Lincoln Logs in "Poker Game."

The stakes are high from moment one, but we couldn't help smiling when Jeezy sprinkles the pot in chips and goes, "S'nothing. I got basketball money too." Rich black people! Always so quotable.

The tension's palpable throughout the spot, but it's kinda cheesy when both go all-in with their adidas originals. As expected, the cockiest cat wins, and fuzzy feelings calibrate under the smoky haze of nostalgia: a soulful beat, Adidas kicks and breakdancers see you out.

Just one of six online videos in an adidas originals campaign by RESTLESS and incomparable agency Sid Lee. The campaign kicked off last month with "House Party," where a bunch of celebrities call around to find out who's going to Adidas' 60th anniversary party. How Boost Mobile of them. We kept expecting somebody to be like, "Where you at?!"

by Angela Natividad    Jan-28-09   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Good, Online   

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"Rich black people! Always so quotable." What's that supposed to mean? Smacks of superiority. Some white ad kid probably wrote the line to be put in their (rich black) mouths anyway.

Posted by: ?! on January 28, 2009 3:11 PM

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