Air France Plays the Sky's Seductress

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Few airlines can boast stripes different from those of any other, but Air France pimps its merits with shots that diverge from the typical relaxed business-classer gazing mildly out the window.

The copy's nothing to gawk at, a laundry list of amenities that include free Champagne in all classes, good food and big beds. But each piece is punctuated with the whimsical features of a woman, coyly guiding eyes to the Air France logo: it slips, for example out of the sharp point in her white patent leather stiletto heel, and glides like heather out of her disheveled cowlick as she naps in business class.

Slick. It lacks Virgin Atlantic's hot-whip sex appeal, but the low-key approach does Air France justice.

by Angela Natividad    Jan-26-09   Click to Comment   
Topic: Brands, Campaigns, Magazine   

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