Coke Brings Strange Love to Library

coke_strange_love_library.jpg

OK. Let's analyze this new Coke commercial, part of the new Wieden + Kennedy-created Open Happiness campaign. Two teens. Sitting in a library. Flirting. Drawing images of Coke bottles, ice and a glass on their skin.

They touch. And there's fluid transfer! Yes, fluid transfer. Right in the middle of the library.

Strange love, indeed. Oh the multiple meanings that emanate from this!

This, along with several other spots including a new Happiness commercial, will debut tonight on American Idol. Some of these commercial will also air during the Super Bowl.

by Steve Hall    Jan-21-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Strange, Super Bowl 2009   

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Comments



Comments

this is some funny thing ,nice write

Posted by: Busby SEO Test on January 21, 2009 1:23 PM

Strange Love indeed.

Posted by: Axcel on January 23, 2009 2:16 PM

best new Coke ad is Portal. It is different from the overblown or shock value ones its just showing the path of Coke bottles ending with a sweet little boy giving his back for someone else to use. Isnt that the point?

Simple sweet and gets recycling across with gentle touch


Posted by: Jon on January 30, 2009 4:31 PM

best new Coke ad is Portal. It is different from the overblown or shock value ones its just showing the path of Coke bottles ending with a sweet little boy giving his back for someone else to use. Isnt that the point?

Simple sweet and gets recycling across with gentle touch


Posted by: Jon on January 30, 2009 4:31 PM

best new Coke ad is Portal. It is different from the overblown or shock value ones its just showing the path of Coke bottles ending with a sweet little boy giving his back for someone else to use. Isnt that the point?

Simple sweet and gets recycling across with gentle touch


Posted by: Jon on January 30, 2009 4:32 PM

best new Coke ad is Portal. It is different from the overblown or shock value ones its just showing the path of Coke bottles ending with a sweet little boy giving his back for someone else to use. Isnt that the point?

Simple sweet and gets recycling across with gentle touch


Posted by: Jon on January 30, 2009 4:33 PM

best new Coke ad is Portal. It is different from the overblown or shock value ones its just showing the path of Coke bottles ending with a sweet little boy giving his back for someone else to use. Isnt that the point?

Simple sweet and gets recycling across with gentle touch


Posted by: Jon on January 30, 2009 4:37 PM

I think they strange of being thirst of coke?

Posted by: tnomeralc - by fixbash on April 12, 2009 10:37 PM

what's the title of that song they used there?and who sang it?haha i have to know. .

Posted by: waki on May 27, 2009 11:18 PM







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