Coke Brings Strange Love to Library

Steve Hall

Jan. 21, 2009
1 min read

OK. Let’s analyze this new Coke commercial, part of the new Wieden + Kennedy-created Open Happiness campaign. Two teens. Sitting in a library. Flirting. Drawing images of Coke bottles, ice and a glass on their skin.

They touch. And there’s fluid transfer! Yes, fluid transfer. Right in the middle of the library.

Strange love, indeed. Oh the multiple meanings that emanate from this!

This, along with several other spots including a new Happiness commercial, will debut tonight on American Idol. Some of these commercial will also air during the Super Bowl.

Steve Hall

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I remember my mother making every single meal from scratch and nobody ever thanked her once — and at 63, living alone and cooking for myself, I finally feel the weight of that invisible, endless labor she performed like it was just oxygen

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