Coke's Open Happiness Super Bowl Spots Get Animated
Coke will have three commercials in the Super Bowl. One will be for Coke Zero featuring Pittsburgh Steelers safety Troy Polamalu. The other two from Wieden + Kennedy are for the broader Coke Open Hapiness campiagn and are heavily animated.
In Avatar, people in the real world take one the look of their online avatar until a guy and monstrous-looking avatar grab a Coke bottle at the same time. The monster morphs back to *her* real self and, in perfectly commercialized harmony, the two live happily ever after. Sweet.
In the longer Heist, we hear Peter and the Wolf music as animated creatures in a park abscond with with a guy's Coke bottle while he's napping so they can have their own happiness.
Both spots have a deliciously light, airy and playful feel to them. And don't we all need a little injection of that right about now?