Direct Response Advertising to Visit Super Bowl

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Up for Ed Mcmahon hawking you the latest must-have late night TV style? How about an update on what's going on with old school hip-hop star MC Hammer.? Well, you're going to get both whether or not you like in in a new commercial from Cash4Gold.

Billed as the first direct response commercial to air on a Super Bowl, the commercial will feature McMahon and Hammer hyping Cash4Gold's model of converting precious metals to cash. Both McMahon and Hammer know. first hand, the need for options when it comes to obtaining cash.

Created by Euro RSCG Edge along with Arnold Worldwide and directed by Bryan Buckley who directed GoDaddy's "Broadcast Hearing", E*Trade's "Monkey" & "Money out the Wazoo" and Monster.com's "When I Grow Up", was shot in McMahon's Beverly Hills home and explains Cash4Gold's "satisfaction-guaranteed" service.

If you think MC Hammer is old, wait until you see McMahon in this commercial. We'll have it for you the second it airs during the Super Bowl on Sunday. Yes, strange as it seems, we honor embargoes.

by Steve Hall    Jan-29-09   Click to Comment   
Topic: Commercials, Super Bowl 2009   

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