Geico's Kash Still Watching

geico_kash_roofers.jpg

The Martin agency has added two new spots to the Geico Kash campaign. That's the campaign in which the creepy looking stack of money with eyeballs appears seemingly to indicate the money one could have saved had one been a Geico customer.

The interesting thing about these spots is that they are so random. In one, a roofer tells another roofer he's being scoped out, one assumes, by a girl. As it turns out, it's just that creepy stack of Geico money. In another, a man stops to ask a guy working on a fence for directions. After a longish pause in which the guy in the car considers how the hell he's going to get where he's going, he notices the Geico stack of money. Fence guy looks and says, "Poor fella. He must have following your for miles. Looks tired."

Cue mid-eighties dance tune Somebody's Watching Me.

by Steve Hall    Jan- 8-09   Click to Comment   
Topic: Brands, Campaigns, Good, Strange   

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Comments



Comments

Am I the only one who thinks that the Martin Agency dropped the ball on this one? I am all for creative and innovative ways of getting a brand message across, but these spots are so obscure that I find it hard to make a lasting connection to Geico (aside from being irritated).

Great blog by the way (this is my first visit!)

Posted by: jiznakefoo on January 8, 2009 4:50 PM

These just aren't too good. Not connecting at all.

Posted by: Doug on January 8, 2009 9:07 PM

Okay, so someone explain to me the little eyes in the ad? How does this build brand reognition and how do you know that you have enough?

I read where FedEx said they weren't going to advertise on the superbowl, I think the number was 36 million for the 30 second spot--they said, if the public doesn't know who we are by now they will never know! Lis

Posted by: Lisbeth Calandrino on January 11, 2009 3:43 PM

think catchphrases:

"leaving Kash on the table"

Posted by: cj on January 17, 2009 3:00 PM

think catchphrases:

"leaving Kash on the table"

Posted by: cj on January 17, 2009 3:00 PM

I think these ads are brilliant. Yes, they are obscure but it makes you remember them. I have been with several groups of people and "Kash" has inevitably come up everytime. Also, throw in a catchy theme song at the end and you have alot of people checking out the website for the song name and able to download it for free. Have to look at it in other ways. I love it.

Posted by: Tim on March 11, 2009 12:20 PM

I think these ads are brilliant. Yes, they are obscure but it makes you remember them. I have been with several groups of people and "Kash" has inevitably come up everytime. Also, throw in a catchy theme song at the end and you have alot of people checking out the website for the song name and able to download it for free. Have to look at it in other ways. I love it.

Posted by: Tim on March 11, 2009 12:20 PM

This is such a great marketing concept I just love the creativeness behind the whole thing. I am not to sure on the catchy tune as I find them annoying especially while on the net.

Posted by: Wendy Corporate Gifts on October 26, 2009 2:49 AM

Here's a great parody of Geico Kash. Kash gets styled by SF Optics and looks 'money'!

http://www.youtube.com/watch?v=_vG7_ravlBg

Posted by: SF Optics on October 28, 2009 12:14 AM

Here's a great parody of Geico Kash. Kash gets styled by SF Optics and looks 'money'!

http://www.youtube.com/watch?v=_vG7_ravlBg

Posted by: SF Optics on October 28, 2009 12:14 AM




Stanton Optical


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