Niche: Toys for Grown-Ups.

No, not three-prong vibrators and gag balls. Actual toys. Like, to show off to your friends and/or prop up on the mantlepiece beside your as-yet-unwrapped collection of first edition Star Wars action figures.

Because being a toy-loving adult doesn't mean you've got sex on the brain 24/7. Some grownies are just gung-ho, copiously-tatted dorks that enjoy stylish mythological creatures. And flannel.

By BooneOakley/Charlotte for Niche, whose online store we visited out of curiosity.

Half its product categories (including TOYS!) have nothing in them. Bad e-tailer, bad!