Niche: Toys for Grown-Ups.
No, not three-prong vibrators and gag balls. Actual toys. Like, to show off to your friends and/or prop up on the mantlepiece beside your as-yet-unwrapped collection of first edition Star Wars action figures.
By BooneOakley/Charlotte for Niche, whose online store we visited out of curiosity.
Half its product categories (including TOYS!) have nothing in them. Bad e-tailer, bad!