Nivea Brings Tanning Oil to Church


"The sun goes wherever you go" Nivea says -- not too loudly, either -- in "Church," a tanning oil ad.

No need for sunkissed girls or an exaggerated product demo; a festive beach towel, draped over a skeletal pew in a sunless gray church, does the job fine. It's even a little wity: all that hallowed sobriety, broken by beach gear.

Good stuff by TBWA/Frederick, Chile.

by Angela Natividad    Jan-14-09   Click to Comment   
Topic: Brands, Campaigns, Good, Magazine, Poster   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



is it me, or is this a pun on "sun worshippers" ? or did they just miss that pun completely?

Posted by: tim on January 14, 2009 12:09 PM

Featured FREE Resource: