Nivea Brings Tanning Oil to Church
"The sun goes wherever you go" Nivea says -- not too loudly, either -- in "Church," a tanning oil ad.
No need for sunkissed girls or an exaggerated product demo; a festive beach towel, draped over a skeletal pew in a sunless gray church, does the job fine. It's even a little wity: all that hallowed sobriety, broken by beach gear.
Good stuff by TBWA/Frederick, Chile.
Comments
is it me, or is this a pun on "sun worshippers" ? or did they just miss that pun completely?
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