Nivea Brings Tanning Oil to Church

"The sun goes wherever you go" Nivea says -- not too loudly, either -- in "Church," a tanning oil ad.

No need for sunkissed girls or an exaggerated product demo; a festive beach towel, draped over a skeletal pew in a sunless gray church, does the job fine. It's even a little wity: all that hallowed sobriety, broken by beach gear.

Good stuff by TBWA/Frederick, Chile.