Pepsi Tries Ingratiating Itself with Team Obama


In ongoing efforts to align itself to Obama's message of hope, Pepsi worked with R/GA and Eyeblaster to launch a banner ad encouraging people to record videos for our new POTUS.

Maybe it should worry us that so many overzealous brands are falling all over themselves to clutter the Oval desk with glad tidings and unsolicited critiques.

IKEA -- freshly patriotic, despite its conspicuous Swedish roots -- is compiling a "WELCOME OBAMA!" guestbook. Facebook partnered with The New York Times to launch a Presidential Suggestion subsite. And just today, memelabs launched "Where Were You?", a consumer-generated video effort inviting people worldwide to reflect on where they were on the night of November 4.

All this in addition to, an actual government site through which the Obama Administration already solicits your every mental meandering. We pity the armada of interns that's gonna have to sift through the Zeitgeist's stream of thought.

by Angela Natividad    Jan-16-09   Click to Comment   
Topic: Brands, Campaigns, Online   

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There's something crass and icky about Pepsi hooking their silly tagline "refresh everything" to the challenges Obama is facing.

Posted by: jmaharry on January 16, 2009 2:58 PM

Yeah, their whole new branding and the tie-in to the Obama logo and campaign has officially lost my vote. But, can you blame Peter Arnell? He's stolen every "genius" idea that he's taken credit for.

Posted by: Edward on January 16, 2009 5:35 PM

this stuff is about as disingenuous as it gets. poop on a stick!

Posted by: bigpooponstick on January 16, 2009 6:38 PM

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