PETA Pawns NBC With GoDaddy-Style Banned Ad Strategy

peta_sb_09_banned_sex_veg.jpg

OK so, um yea. Like PETA was ever going to actually pay $3 million to run a commercial during the Super Bowl. Of course they weren't. But that didn't stop them from stunting their way to Super Bowl notoriety with a GoDaddy-style banned ad strategy. And on top of that, they twisted things around to make it look like NBC was being more racy than PETA.

PETA contends NBC's response to their ad had "PETA bigwigs blushing like beets." Um, right. More like they were fist bumping each other and laughing at how NBC just fell right into their trap.

In response to PETA's ad, NBC VP of Standards Victoria Morgan wrote, "the PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards," it portrays one actor "screwing herself with broccoli" and another with "asparagus on her lap appearing as if it is ready to be inserted into [her] vagina."

Is everyone blushing now? Right. Didn't think so. This is tiring.

Of course an ad like this would never be allowed to appear in the Super Bowl. PETA knew it. NBC could have just ignored the whole thing or just one lined it with, "this ad is not acceptable" without lengthy explanation.

Doesn't NBC understand PETA played them? That a trap was clearly set and NBC walked straight into it?

The whole strategy, of course, is to contend NBC allows ads for unhealthy junk food from the lies of KFC but won't allow ads encouraging, in PETA's opinion, a healthier lifestyle. Well, PETA, how about an ad that just said that instead of an ad which depicts women having sex with vegetable?

by Steve Hall    Jan-27-09   Click to Comment   
Topic: Commercials, Opinion, Racy, Super Bowl 2009   

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Comments



Comments

I'm so tired of this 'strategy', and it's too bad NBC just played into it. Soon, no one will have actual SuperBowl ads anymore, it'll just be a bunch of YouTube videos with bikini models holding products that get submitted, banned, and then banner advertised.

Posted by: Cory O'Brien on January 27, 2009 12:06 PM

Way to go PETA! Vegetarians do have better sex. Meat can cause impotence...because eating meat doesn't only lead to clogged arteries, it also leads to cloggage of other vital organs.

Posted by: Tahler on January 27, 2009 12:51 PM

Way to go PETA! Vegetarians do have better sex. Meat can cause impotence...because eating meat doesn't only lead to clogged arteries, it also leads to cloggage of other vital organs.

Posted by: Tahler on January 27, 2009 12:55 PM

Hot models and nobody throwing fake blood on them? No way this is from PETA.

Posted by: bg on January 27, 2009 12:57 PM

I think the term is "pwns" actually, but point well taken. ;-)

Posted by: Bob Knorpp on January 28, 2009 8:54 AM

On pwns, if you check Urban Dictionary, either spelling is fine:)

Posted by: Steve Hall on January 28, 2009 11:05 AM

I go by Wikipedia -- the gospel of all that is true and accurate.

Posted by: Bob Knorpp on January 28, 2009 9:55 PM




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