Saks Arms New Ads with Soviet Kitsch
Sensing a recession isn't exactly an enabler for Jimmy Choos and Prada handbags, Saks Fifth Avenue takes on the marketing style of Communism ... and Stolichnaya.
The high-end department store tapped Shepard Fairey, architect of the familiar Obama Hope poster, to infuse worker's morale into its Spring 2009 "Want It!" campaign.
"Some people might think it could be making fun of what's going on right now," Fairey told the NYT. "But I think most people are sophisticated enough to realize it's a way of grabbing attention. It's commerce. I don't think there is really any political statement embedded in this."
But Saks itself is sounding pretty indoctrinated. "What we do every day, really, is propaganda," preached eager-beaver SVP-marketing Terron E. Schaefer.