Teleflora Super Bowl Commercial to Trash Boxed Flowers

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Oh look! There are going to be advertisers in this year's Super Bowl. Joining the list, for the first time, is Teleflora which will use its Super Bowl commercial to highlight its Valentine's Day offerings. Because for some reason, flowers delivers unboxed are better than those delivered in a box, that's what the commercial will highlight with a box of flowers asking the woman ito whom it was given, "Have you ever considered rhinoplasty?"

The commercial's tag will read, "Don't send flowers in a box. You don't know what they'll say." While that potentially could come off as funny but, really? A talking box of flowers? Rhinoplasty? Unboxed flowers better than boxed? Damn, that's a lot for a guy to take in. It's hard enough just buying the flowers.

So guys, you might want to leave the room when the commercial airs giving you plausible deniability when you fail to deliver your woman a nice (unboxed) bouquet on V Day.

by Steve Hall    Jan- 8-09   Click to Comment   
Topic: Commercials, Creative Commentary, Super Bowl 2009   

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Comments



Comments

Funny?...not so much. My husband knows NOT to use Teleflora after that commercial.

Posted by: Karen on February 1, 2009 10:36 PM

Sending Teleflora flowers is like calling puppy chow Filet mignon! Who in their right mind finds this crap funny?? 3 million on this? Wow. If I owned Teleflora, I'd mighty pissed that they pissed away 3 million bucks on that.

Posted by: Steve Morris on February 1, 2009 11:32 PM

You guys ought to develop a sense of humor. I was at a party of nearly 60 people, and this was the OVERWHELMINGLY most popular commercial.

Relax, and have some fun.

Posted by: chris on February 2, 2009 1:45 AM

Being in the floral business. The commerical was trying to tell you that when you buy flowers from web site you really don't know what your getting. They may show you a picutre of a vase of flowers, but when it's recieved they are dead sometimes, and not arranged. The reciever has to do the work. The commercial was helping to promote using your local florist. When you know where it's coming from and it's being hand delivered. Plus the company that owns Teleflora also owns major stake in Sunkist, Fiji Water, and Pom Wonderful. Thought I would educate you.

Posted by: Mack on February 2, 2009 10:03 AM

Being in the floral business. The commerical was trying to tell you that when you buy flowers from web site you really don't know what your getting. They may show you a picutre of a vase of flowers, but when it's recieved they are dead sometimes, and not arranged. The reciever has to do the work. The commercial was helping to promote using your local florist. When you know where it's coming from and it's being hand delivered. Plus the company that owns Teleflora also owns major stake in Sunkist, Fiji Water, and Pom Wonderful. Thought I would educate you.

Posted by: Mack on February 2, 2009 10:03 AM

Well, Mack, had the commercial actually done a better job explaining that, it might have been a bit better:)

Posted by: Steve Hall on February 2, 2009 10:39 AM

The people who didn't get this have either never sent or recieved boxed flowers. As someone who has made this mistake, I thought the ad was hilarious. Mack summed it up correctly.

Posted by: Larry on February 2, 2009 10:58 AM







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