This Robot Doesn't Commit Suicide. It Brings Joy (We Think)

robot_eldorado_shopping.jpg

OK it's not the GM suicide robot but watching this SantaClaraNitro-created commercial for Eldorado Shopping Center and listening to its soundtrack from Made of Chalk, leaves one with an eerie feeling. Are we supposed to feel bad for the robot? Is the robot real or a toy? How did the robot get on the desk? How (and why) did it get small? And, what, what, what does a lonely robot have to do with shopping?

And, yea. We know the robot is on his way to the guy as a gift. But still.

by Steve Hall    Jan-22-09   Click to Comment   
Topic: Commercials, Creative Commentary, Strange   

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Comments



Comments

I completely disagree with you. I think the spot is charming and fun, had no trouble understanding it (it's an old toy that finds his owner again, dummy...: )).
By the way, the soundtrack is lovely. Who sings this??

Posted by: Susan on January 23, 2009 7:05 AM

Sorry, just re-read the post, the band is called Made of Chalk, right? Loved it.
Cute ad.
By the way, what exactly was your doubt here? What does a Xmas gift have to do with a shopping mall? Let's see....

Posted by: susan on January 23, 2009 7:09 AM

The band is named Woyzec, from Curitiba, Brazil. http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=376924676

Posted by: Juba on January 23, 2009 1:43 PM

The band is named Woyzec, from Curitiba, Brazil. http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=376924676

Posted by: Juba on January 23, 2009 1:44 PM





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