T-Mobile Flashmobs Liverpool Street Station

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T-Mobile Flashmobs Liverpool Street Station

On January 15 at 11AM, a flashmob-style dance broke out in Liverpool station courtesy of T-Mobile. The point of the stunt? To illustrate the fact some things in life are worth sharing and T-mobile can help with that sharing. Simple enough. The work comes from Saatchi $ Saatchi.

And yes, before you jump all over Saatchi, they know the flashmob things has been done before.

by Steve Hall Jan-16-09 Comments (3)
Topic: Guerilla

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Comments

Was the venue/participants branded in anyway? And if so, how?

Posted by: Vaneska on January 16, 2009 8:49 PM

Sure S&S is aware of flashmobs, but this more "inspired" by this pre-flashmob event - location and everything:

http://www.youtube.com/watch?v=vGtCMzdNV60

Posted by: RemyC on January 16, 2009 11:57 PM

Liverpool Street Station is no stranger to flash mobs - it seems like it is host to one almost every week! What makes this one stand out is the combination of the sheer scale (350+ dancers), the speed of turnaround (48 hours to film, cut and edit the footage) and the offline airing on Channel 4.

Posted by: Olivia on January 19, 2009 10:26 AM