Where Is the Pre-Game Super Bowl Excitement?

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Dear Advertising Community,

Hello?? Is anyone out there?? It's January 20 and the Super Bowl is less than two weeks away and all we have in terms of advertising buzz leading up to the game is...crickets. Aren't we all supposed to be drooling over what we'll see that day in terms of commercials? Aren't brands supposed to be fanatically seeding their commercial in advance of the game? Isn't Bob Garfield supposed to be doing some sort of pre-game bloviation?

OK, so it's Inauguration day so maybe we're all thinking about something other than the Super Bowl but still. Come on people! This is supposed to be the biggest advertising event of the season. We should be anticipating the Clydesdales. Wondering if a beer babe will make an appearance. Hoping for another shocker like last year's Snickers ad.

Oh wait. We get it. The economy sucks. $3 million is way to much to pay for any type of commercial and television itself? It's been fragmented to death like a grocery item line extension.

On the upside, we may, for the first time, enjoy a Super Bowl instead of hovering over the keyboard "live blogging" the commercials while the rest of you are getting drunk and eating way too much food.

by Steve Hall    Jan-20-09   Click to Comment   
Topic: Opinion, Super Bowl 2009   

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Comments



Comments

We're tweeting our excitement via @SuperMonday. It's going to be an interesting year. The big (broke) three ride the pines giving center stage to foreign autos. Pepsi knocks Coke to the second half. We miss the FedEx creative already but we're certain someone else will step up. E*Trade is waffling over whether to run another baby spot.

We're looking forward to it.

Posted by: Szczepanik on January 20, 2009 3:07 PM

Steve, Steve...
It's fucking over. They still haven't sold their complete inventory of spots. Stand by for your local used car dealer to buy up the remainder at cents on the dollar. Some fucktard in today's AdAge is still claiming it's the SuperBowl of advertising. What a douchenozzle. As for Bob Garfield... Your BFF... Waaazzzuppp? Angela and I are going to do a subservient chicken while performing indignities on each others persons. Don't forget Barbie, Angela!!!
Cheers/George

Posted by: George Parker on January 20, 2009 3:52 PM

Steve, Steve...
It's fucking over. They still haven't sold their complete inventory of spots. Stand by for your local used car dealer to buy up the remainder at cents on the dollar. Some fucktard in today's AdAge is still claiming it's the SuperBowl of advertising. What a douchenozzle. As for Bob Garfield... Your BFF... Waaazzzuppp? Angela and I are going to do a subservient chicken while performing indignities on each others persons. Don't forget Barbie, Angela!!!
Cheers/George

Posted by: George Parker on January 20, 2009 3:53 PM

Steve, Steve...
It's fucking over. They still haven't sold their complete inventory of spots. Stand by for your local used car dealer to buy up the remainder at cents on the dollar. Some fucktard in today's AdAge is still claiming it's the SuperBowl of advertising. What a douchenozzle. As for Bob Garfield... Your BFF... Waaazzzuppp? Angela and I are going to do a subservient chicken while performing indignities on each others persons. Don't forget Barbie, Angela!!!
Cheers/George

Posted by: George Parker on January 20, 2009 3:56 PM

Stop with this multiple posting shit... Unless this is the SuperBowl of Adrants comments.
Cheers/George

Posted by: George Parker on January 20, 2009 4:39 PM

Someone is still doing something. At McKee Wallwork Cleveland we are running our ninth annual ADBOWL competition. To play, simply register and then return on game day to rate the ads from the Big Game. The ballot will go live February 1st before the game. Until then, you can still log in and view the winning videos from our previous ADBOWLs.

Check in on our twitter @ADBOWL for updates on the commercials surrounding advertising's biggest day.

If you would like any more information feel free to contact me.

Posted by: Devin DeMenno on January 20, 2009 7:14 PM

Google's page is from 2006:
http://video.google.com/superbowl.html

YouTube's is from 2008:
http://www.youtube.com/superbowl

as is AOL's:
http://sports.aol.com/nfl/superbowlads

The only thing I've found is MySpace's XLIII site:
http://www.myspace.com/thebiggame

Posted by: John on January 22, 2009 1:46 PM







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