Will It Blend? Who Cares.

blendtec_nissan.jpg

OK so Tom Dickson has been hyping his Blendtc blender in online videos for some time now. They are, as expected, just as cheesy as old school Ronco and K-tel commercials. To prove blending strength, Tom tosses all sorts of things into the blender; avocados, an iPhone, a rake, sneakers, a Rubik's cube, Mario Kart and plastic sports cars.

It's all pretty stupid. But it's all pretty smart too. Well, if you can equate YouTube views with sales, that is.

For two years, Tom's been tossing all manner of matter into his blender. If one follows the "if it ain't broke, don't fix it" school of thought, it's a fair fair bet his videos are paying off.

View all of the inanity here.

by Steve Hall    Jan- 5-09   Click to Comment   
Topic: Campaigns, Strange, Video   

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Comments



Comments

Yes, for blendtec, online views=increased sales.

In the NYT magazine profile, they said that sales through their online channel had increased 600% since the videos started running.

Also, there have been a few articles (apparently in hard to find locations for adrants, like WSJ) that point to the revenue they're earning just from running videos on revver and selling promotions to other companies, like they did for Nintendo's Mario Cart.

Posted by: briang467 on January 5, 2009 1:49 PM

Yes, for blendtec, online views=increased sales.

In the NYT magazine profile, they said that sales through their online channel had increased 600% since the videos started running.

Also, there have been a few articles (apparently in hard to find locations for adrants, like WSJ) that point to the revenue they're earning just from running videos on revver and selling promotions to other companies, like they did for Nintendo's Mario Cart.

Posted by: briang467 on January 5, 2009 1:51 PM

While the WSJ did once describe Adrants as "one of the best ways to keep up on Madison Avenue's ups and downs," all that reading of the WSJ you have to do to actually get news is, well, just too much work for us most days:)

Posted by: Steve Hall on January 5, 2009 2:35 PM





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