Ya know, it's not like anyone ever does anything after they join a Facebook group, right? Seriously. How many Facebook groups do you belong to? Can you even remember? When was the last time you left a comment or even visited one of your groups? Are Facebook groups lame or do they serve a purpose?
I suppose you could call the "launch" of the Adrants Facebook group an experiment designed specifically to answer these questions. There's already AdGabber so who needs and Adrants Facebook group? Hmm. I guess we'll find out.