Revisionist Historians Add The Watchmen to Man's Timetable


Every once in awhile you come across some viral propaganda that's actually pretty neat, actually. (Consider.)

Hoping to reignite the sleeping flames of The Watchmen comic series fans, Rubber Republic launched a YouTube channel to populate with retro news stories.

Commentary's mostly favourable and views are high: all signs of happy viral life. People seem impatient for more news stories to appear as the public release of The Watchmen draws near. (In theatres March 6, boys and girls.)

We're suckers for an elaborate backstory, so this is some pretty cool shit. Hopefully the film will maintain the same fidelity to the spirit of the original comics.

Find more goodies -- including a retro game, widgets and all the necessary social network tie-ins -- at One of the videos has also been posted below.

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by Angela Natividad    Feb-16-09    
Topic: Brands, Campaigns, Good, Guerilla, Online, Social, Video, Viral

Misguided Intent + Lawyers = Social Media Disaster


Didn't we just go though this with Google or something? Facebook's TOS has been revised to state, basically, they own all your content forever and ever and they can do anything they want with it forever and ever. From the TOS:

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by Steve Hall    Feb-16-09    
Topic: Policy, Social, Worst

Facebook's Scary Content Stance, Gatorade's Mid-Brand Crisis, 'This is Why You're Fat'


- Facebook revises TOS, Twittersphere goes apeshit.

- Wisdom from the front lines. Via.

- Gatorade's new packaging and naming conventions betray desperate need to fit in with the minimalist lifestyle 2.0 crowd. Here's an idea! from reader Elinora: "Make a drink that doesn't taste like vomit!" Come on, Ellie, it's not Gatorade's fault; those are the electrolytes.

- Hardees/Carl's Jr. slips into the Daytona via YouTube.

- "Do we need a new internet?"

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by Angela Natividad    Feb-16-09    
Topic: Best, Cause, Good, Online, Packaging, Social

It's Better to Travel in Groups


While convincing people to travel in groups - ie. on the bus - probably wouldn't go over too well in America what with our automotive obsessions and all but Duval Guillaume, for Flemish transportation company De Lijn, hopes to convince the Belgian Dutch otherwise.

The agency, like many others, employed the use of cute cuddly animals to make their point. In one commercial, a firefly realizes many lights are better than one and in another, a group of penguins foil a killer whale's attempt at having breakfast.

by Steve Hall    Feb-16-09    
Topic: Commercials, Good

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WB Catvertising for Fear 2 Video Game


On Friday the 13th, Warner Brothers corralled a bunch of black cats together, covered them in Fear 2 swag and let them loose in London.

The object was to catch the attention of superstitious pedestrians as they avoid sidewalk cracks and ladders and whatnot.

Nice way to get attention. From your target demo though? Ehhh.

Off-topic, is it possible to train a cat to walk in a leash? Huh. Guess so.

by Angela Natividad    Feb-16-09    
Topic: Brands, Guerilla, Promotions, Strange

Steve Hayden, Jimmy Wales to Keynote ad:tech San Francisco


At ad:tech San Francisco, set to take place at Moscone West April 21-23, Wikipedia Founder Jimmy Wales and Ogilvy Worldwide Vice Chairman Steve Hayden will be the lead keynote speakers.

"In January of 2001, Wales started, the online encyclopedia that anyone can edit, and in mid-2003 Wales set up the Wikipedia Foundation, a non-profit organization based in St. Petersburg, Florida, to support the site."


"In 1994, Ogilvy asked Steve to join the agency in a newly created role: the ultimate "Brand Steward" for the IBM global account. While leading IBM's advertising renaissance and global brand renewal, Steve played a key role with other Ogilvy clients including American Express, Kodak, Motorola, Dove, Cisco and SAP, in addition to participating in many new business development efforts. These contributions earned him awards and recognition for the company. In 2002 Ogilvy was named AdAge's Agency of the Year. "

Wales will speak Tuesday, April 21 at 9 AM. Hayden will speak the same day at 5:30 PM.

by Steve Hall    Feb-16-09    
Topic: Industry Events

Fans of Don Pasquale, Nescafe and the Bellagio: Rejoice!


Boy do we have a spot for you. Nescafe's "More Beans, More Taste" features "over one tonne of beans," shooting into the air a la the Bellagio Fountains, to the tune of "Che interminabile audirivieni" from comic opera Don Pasquale.

The weird thing is, for something with all that going on, it just kinda falls flat. Maybe it's because watching dancing water isn't that fun in the first place, and is really only marginally so in person. Or maybe it's because it's Nescafe.

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by Angela Natividad    Feb-16-09    
Topic: Brands, Campaigns, Commercials, Television

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