Devito Drinks, Hunt Directs, Barbie Obesifies, Sorrell Spied


- Danny Devito turns his sloppy drunk The View appearance two-ish years ago into his own branded product: Danny DeVito's Premium Limoncello.

- Helen Hunt has directed a commercial for TrueNorth snacks which will appear on The Oscars.

- Barbie gets fat.

- Agency Spy scored an interview with Sir Martin Sorrell.

- Mandy Moore has signed with Procter & Gamble to...sell laundry detergent? WTF?

- Size matters and sometimes things itch.

by Steve Hall    Feb-17-09    
Topic: Celebrity

It Must Be An iPhone Ad, Right?


Oh look! White background. Dancing icons. Lots of animation. Music plays a primary role. It's an iPhone ad! Oops, sorry. It's an LG Arena ad and it's being hyped by SocialMedia8. So make them happy. Link to it! Embed it! Forward it to a friend! Post it on Facebook! Bl`og about it! Tweet about it! Digg it!

Or...just lament the fact it's yet another iPhone wannabe.

by Steve Hall    Feb-17-09    
Topic: Commercials

Bathing Beauties More Delicious Than Napping Sumo Wrestlers


And in today's weird for weird's sake, we have this commercial for Wai Wai in which fat, swollen noodles become lithe, noodles. It's not clear, though, why the guy doesn't spend at least a few minutes enjoying the site of his lithe, slim...and hot noodles before he scarfs them down like a Suleman kid fighting for the last scrap at the dinner table.

by Steve Hall    Feb-17-09    
Topic: Commercials, Strange

Because a Villain's Not a Villain 'Til You Can Buy 2, Get 1 Free.


You gotta admire a guy who can throw a blanket over $50 billion and make it disappear.

Pay tribute to this modern-day Svengali by investing in your very own Bernie Madoff action figure. For a paltry $149.99, you'll get plenty more than did the overeager speculators that hosed Madoff with their hard-earned savings: a plastic doll with a fistful of cash, and a wristwatch plated in 24-karat gold!

Hard-up? Aren't we all. Scale down with the $110 variant. He's not as snappily-dressed, but he does come with a hammer the size of his head.

Big-ups to @bloggersblog for the links.

by Angela Natividad    Feb-17-09    
Topic: Packaging, Trends and Culture

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ALS Weaves Debilitating Maze Through Unwitting Hosts


A few years ago we met a farmer who lost his wife to Lou Gehrig's disease. The process was short but painful: it hit her all of a sudden, and took her in a matter of months.

He ended up publishing their story under the title When the Music Stopped. When we asked why he chose it, he explained that Lou Gehrig's -- or Amyotrophic Lateral Sclerosis (ALS) -- functions by depriving you first of the muscles you use most. It spreads rapidly to the rest of your body, and finally ends in death. His wife was a piano player; in her case, things began falling apart when she could no longer play.

Imagine it: the slow dismantling of your life, beginning with the loss of your smallest, dearest pleasures. It's a terrible thing to hear, and a worse thing to experience first- or second-hand.

That's the crux of "Head and Shoulders," a powerful ad released by the ALS Society of Canada. Put together by Lowe Roche to the playful, active tune of "head and shoulders, knees and toes," it makes you privy to a father and his family as their universe spirals into painful stillness ... along with him.

more »

by Angela Natividad    Feb-17-09    
Topic: Best, Campaigns, Cause, Commercials, Television

VW Sends Earnest Junk Bond Traders to Rehab


As the economy struggles out of the hinterlands of recession and Just General Suckiness, Volkwagen takes advantage of the French's irresistible inclination to remind the world it knew better all along.

Witness while a group of compulsive junk bond junkies try ridding themselves of their nasty addiction. Think AA, except with tailored suits instead of flannel.

Our favourite is "Exorcist," possibly because purging unregulated capitalism is the closest we'll ever come to watching a businessman give birth: "SUBPRIME! Dol-LARRRRR..."

more »

by Angela Natividad    Feb-17-09    
Topic: Brands, Campaigns, Commercials, Television

CURB Uses Magic Rainwater Spray to Push Soul in UK


Kia's takes its Soul to the streets with help from UK-based CURB, a company whose modus operandi it is to develop nothing but eco-friendly ads.

Dirty pavements in London, Manchester, Leeds, Bristol and Birmingham will be "spray-cleaned" with the silhouette of a Soul and a link to, where you can win a soul of your own. (We're trying not to read too deeply into this, especially since we like kicking puppies, carving random initials into young trees and vandalizing any and all likenesses of Regis Philbin.)

more »

by Angela Natividad    Feb-17-09    
Topic: Brands, Campaigns, Guerilla, Outdoor

Tweets Go Black to Protest NZ's 'Guilt Upon Accusation' Law


Avatars on Twitter are going ominously black to protest a new law, Section 92A, that's been passed in New Zealand.

After the 28th, users can get their lifelines internet disconnected "based on accusations of copyright infringement without a trial and without any evidence held up to court scrutiny." Because of the unveiled creepiness of that language, the law's been dubbed "Guilty Upon Accusation."

more »

by Angela Natividad    Feb-17-09    
Topic: Campaigns, Cause, Online, Social, Worst

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