2010 Lexus RX is the Stuff of Technological Fancy
The theme of each is "driver inspired" -- think magical cranes pulling obstacles out of traffic, or an assembly line in your house. All this is to say the Lexus is a perfectly calibrated luxury instrument whose specs revolve around you.
Taglines: Reinventing Vision, Reinventing Getting There and Reinventing the Vehicle That Invented it All. They're a little clumsy, but infinitely better than Nissan's "SHIFT_" effort.