Allstate's Past Makes Prime Ad Opp

allstate-back2basics.jpg

Here's something we didn't know: Allstate was founded in 1931 and has weathered nine recessions.

Taking advantage of this illustrious history in "Back to Basics," baritone spokesman Dennis Haysbert tells dollar-skittish viewers that recession is a cure for frenzied overindulgence. Now is the time to have meals at home, that kind of thing. Later it all ties back into Allstate's "in good hands" tagline.

Work by Leo Burnett and production firm GARTNER.

by Angela Natividad    Feb- 9-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

My take on this spot:

http://godsofadvertising.wordpress.com/2009/02/02/chicago-advertising-often-gets-the-cold-shoulder-here-then-are-some-pats-on-the-back-allstate-and-leo-burnett/

Posted by: Steffan Postaer on February 9, 2009 9:21 AM







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