Army of Flight Attendants Tout Utility Company Benefits

rwe_amsterdam.jpg

So...what do you do if you are a boring electric utility no one really cares about yet, for some reason, you still need to spend money on marketing? You go hire an army of women dressed like flight attendants and choreograph them Chinese Olympic Closing Ceremony-style in industrial situations which, somehow, is supposed to explain how great the utility is.

Oh, and before we forget, the utility in question is Holland's RWE and the agency behind the work is Amsterdam agency THEY.

by Steve Hall    Feb-20-09   Click to Comment   
Topic: Commercials, Strange   

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