Asics Appropriates Chinese Legend for 'Made of Japan'
Continuing Asics' campaign/pop culture tribute "Made of Japan" for Onitsuka, Amsterdam Worldwide developed "Zodiac Race," a by-land-and-sea battle between future members of the The Jade Emperor's Zodiac Calendar.
In the Chinese (!!) legend, Rat wins by riding the Ox. The turnout's no different in this vid, which is all manga'd out and about as fun as watching Wii Mario Kart (as opposed to playing it). Also, for some odd reason the dragon just flies around, doing inexplicable good deeds.
We'll leave you to guess who gets knocked off the Zodiac chart in the end. As the camera pans out, the marketing part kicks in: the island is shaped like an Onitsuka tennie. Because that gimmick never gets old.