Baseball Classic Takes its Message to the Global Village
There's something about watching people represent their countries in some sporting cause that makes you thirst to be represented yourself. That's the card ESPN plays in "My Team," a global marketing effort for the '09 World Baseball Classic ("March 5th to the 23rd!").
Famous faces in the ad, representing in their own tongues and everything, include Jorge Cantu, Derek Jeter, Alex Rodriguez and Ichiro Suzuki. We felt the compulsion to wave a flag, or at least one of those giant signs shaped like an index finger, and we don't even like baseball.
Produced by ESPN and agency DCode. The spot falls under the catchy slogan "National pastime. International stars," which went live on February 14. English/Spanish print, online, radio and outdoor executions will roll out after February 23.