'Because Nothing Says Forever Like Up to 6.4 Terabits per Second.'

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A valuable lesson from Cisco: it doesn't matter who you are or what you're selling. Like Hallmark and Disney's made-for-TV movie department, you can turn any holiday to your advantage.

In this case, Cisco takes cheesy expressions of Valentine's Day love and wraps them around its ASR 9000, "the first in a new series of edge routers in nearly a decade" -- and more importantly, the fourth way to say I love you.

The video is presently circulating YouTube with FIVE out of FIVE stars! so far. It's the culmination of a months-long campaign in which pseudo-reporter Ira Pumfkin roamed Cisco's halls in pursuit of a big story. See the blog at Tech Edge Weekly (the link also appears at the end of the vid).

Other supporting efforts include The Cisco Support Group for Uber User Internet Addicts, a self-explanatory Facebook group; and Edge Quest, an online game where players protect the network edge while riding a router.

But it's likely none of that will turn Sally on quite like a router will. So if you can't afford one (just yet!), give her something to anticipate: pass her Cisco's V-day vid on the Big Day.

by Angela Natividad    Feb-10-09   Click to Comment   
Topic: Brands, Campaigns, Good, Guerilla, Online, Social   

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Comments



Comments

There is something to be said for less traditional Vday gifts. Flowers die and candy makes me fat. This year I asked for NASA freeze dried ice cream and a grow your own lily pad kit. Odd, but what I want. When you shop for a guy, tech gifts can be a great option. Maybe a router isn't so bad. One friend I have is giving an LED kit, and another is giving a copy of Office for Mac. When times get hard costly romantic gestures go out the window.

Posted by: Kate on February 10, 2009 4:57 PM





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