Best Buy Won't Match Circuit City Prices During Liquidation

best_buy_cicuit_city_no_price_match.jpg

One could interpret this Best Buy POP sign in two ways. First, it's simply a somewhat snarky statement about the demise of Circuit City and how, since Circuit City will no longer exist, there will be no prices to match.

Second, the sign could be a simple admission Best Buy can't possibly match Circuit City's liquidation prices because if it did, Best Buy could find itself facing liquidation. Likely it's the second interpretation and is based purely on the need for Best Buy to meet its own bottom line.

by Steve Hall    Feb- 4-09   Click to Comment   
Topic: Point of Purchase   

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Comments



Comments

Your 2nd guess is right. We never price match a going out of business sale b/c of the drastic price cuts that are inherent in those sales. I honestly feel that the first part of this sign is sincere...we lost a great competitor and it is unfortunate for all the folks at CC.

Posted by: C-Train50 on February 5, 2009 5:10 PM







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