Carlos Mandelbaum Feels the (Brand) Love

Semi-skeevy Carlos Mandelbaum is at it again. Last week we shared his examination of brand conversations with you and our thoughts on just who the hell Carlos is and what we think he's truly up to.

Now, we have two more video to share with you. In the first, The Poetry of Branding, Carlos sets a portion of a creative brief describing the target audience to music and reads it as if it were poetry. And poetic it is. In the second, Brand Love, Carols questions the crazy notion people might actually fall in love with a brand...and then he does...with a Chiquita banana.