CNBC Wants Your Eyeballs

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CNBC does the financial thing by day but they get all "original programming" at night. To let people know, they've launched some Woods Witt Dealy & Sons-created, program-specific ads to hype the shows. With the headline, "Show Me the Money," one ad touts American Original: Westminster Dog Show, a backstage look at the inner workings of the $43 billion pet industry. PETA?

Another ad carrying the ever-appropriate headline, "Demolished," examines "how the American dream became a nightmare" in a show called How the American Dream Became A Nightmare. Hmm, now that sounds like some seriously depression-inducing programing.

But, hey, we gotta face facts. Pet shows are stupid and the American Dream does not mean everyone should own a home.

See both ads here and here.

by Steve Hall    Feb-26-09   Click to Comment   
Topic: Cable, Campaigns   

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Comments



Comments

When I first saw the ad I thought it was promoting a new poker show. A little surprised when it wasn't.

A.B.
http://insidethatad.blogspot.com/

Posted by: A.B. on February 27, 2009 7:57 PM







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