ESPN's 'Homophobic Fist Kiss' Lays Fist Bump to Rest

shaq_espn_fist_kiss.jpg

Ah...the fist bump. That manly expression of...well, who the fuck knows? The whole fist bump thing is stupid, awkward and dumb. And has become even more so since Agency.com's Subway video.

It has nothing to do with homophobia, as some have dubbed it when called a "fist kiss" in this Shaquille O'Neal and Mike Breen ESPN commercial, rather everything to do with some men's odd desire to appear "yo, dude" cool or something. It's just dumb.

So while we'll never be one to agree with extremist cause groups and their penchant to overreact to everything, we're siding with the gay-rights advocates - GLAAD in this case - on this one...if only to help rid the world of the stupid, idiotic, ridiculous fist bump gesture.

And if you're fan of the fist bump, please stop. Seriously. Please stop. And if you're in advertising, you already know once something appears in an ad, it is no longer cool. And since you all know you strive to be cool, it would be in your own best interest to stop fist bumping each other lest you want to come off looking like a Verizon Dumb Dad trying to figure out what the hell a cell phone is. Or Agency.com trying to win the Subway account.

by Steve Hall    Feb- 5-09   Click to Comment   
Topic: Cause, Celebrity, Commercials, Opinion   

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Comments



Comments

i'm with you on the fist bump, if it's just a fist bump. now, if you "shake it" and "blow it up" after the bump then that's still fun. i don't think we've reached a moratorium fist bumping, so long as there is some creative, post-bump flare. ;)

Posted by: austin on February 5, 2009 2:21 PM

"I just sneezed and wiped my nose, then grabbed a half-dozen other objects of unknown origin. Now, let's you and I grab hands. Pass it on."

Long live the fist bump. The handshake must die!

Posted by: Marcus Miller on February 5, 2009 2:42 PM

Yeah...fist bumps are great. When I play music with my band, I know a lot of these fellas who come up to me to congratulate me or say hi are drunk and haven't washed their hands in a millisecond or 500. Fist bump is a nice way to NOT have to get piss infected germ bubbles all over my guitar.

Posted by: Steve on February 8, 2009 12:33 PM







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