Fast Girls, Fast Cars, Fast Hype-Hijack.

si-nissan-370z.jpg

Didn't You Hear pointed us in the direction of "Fast girls, Fast cars, One wild ride" -- two sponsors' attempt to penetrate the hype wormhole opened by the Ken Block Gymkhana practice video (which is also sponsored, just less obviously).

Sports Illustrated poster girls Melissa Haro, Jessica Hart and Damaris Lewis ease into respective Nissan 370Zs and demonstrate the car's uber-fun-and-fastness by grabbing onto things, throwing their arms up and shrieking like they're on Medusa.

The 370Z is cool and all, but this whole setup feels terrifically desperate. Then again, we usually react poorly to anyone who prefaces a pitch with "They're in for the ride of their lives!"

For you intellectual sadists, there are laughs to be had in the YouTube comment stream.


by Angela Natividad    Feb-27-09   Click to Comment   
Topic: Celebrity, Online, Sponsorship, Video   

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Comments



Comments

They definitely (and needlessly) over-sell it, but when you're combining models and cars, it's tough to mess up the formula.

Posted by: Cory O'Brien on February 27, 2009 12:18 PM





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