FirstBank Makes Ski Mask Joke. Oh, How Gauche!

TDAFBSkiMask72.jpg

Colorado's FirstBank hopes to nail younger customers by pushing its mobile banking product.

"Its simple goal is to demonstrate a commitment to the youth market, by going to them where they are," the pressie explained. But we suspect the choice of media buy -- just Colorado ski resorts -- had as much to do with TDA Advertising's one-hit wonder of a slogan as the demo did.

"Bank in your ski mask without getting arrested," the ads deadpan. Yeah, that's not gonna work in a shopping mall.

by Angela Natividad    Feb-13-09   Click to Comment   
Topic: Brands, Campaigns, Outdoor   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: