Ibiza Targets the Skaters of Yesteryear

ibiza-forever-young.jpg

"Skaters," an ad for the Seat Ibiza, features a beautiful cover of Forever Young that made us tuck a chin in our collective hand and sigh, because we were thinking about Freaks and Geeks and childhood in general. Vintage footage of kids on skateboards only fueled the cozy flames of nostalgia.

Then there was this awkward cut to a car. Everything changed: the feel of the ad, the imagery, the sounds. And then our souls, which were floating up somewhere above our heads, collapsed onto concrete.

We get what agency Atletico International, and production company Agosto, wanted to do: tie the Ibiza into youth and freedom, personify that spirit in a vehicle that in some ways is decidedly less whimsical. (Not much wind in your hair, no risk of elbow-scrapes.)

But it could have been done better.

by Angela Natividad    Feb-19-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: