Is That An Animation Biting My Ass?

nascar_sprint_monsters.jpg

Goodby, Silverstein & Partners, San Francisco is out with another Sprint NASCAR commercial and, thankfully, there are no short shorts in the one. This one’s called Speedway and it hypes the NASCAR Sprint Series and the ability to watch it on your Sprint phone.

Having just caught Tom Cruise’s Days of Thunder on cable recenlty, we can identify with the on-track mania depicted in this commercial. Though we’re not entirely clear why Goodby decided to get MassMarket to visual effectify the spot into something resembling a video game. Oh alright, we’ll agree it’s far more interesting that just watching “regular” cars crash into each other and it does capture the take-no-prisoners competitive aspect of the sport.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 things deeply curious people do that make ordinary days feel interesting

9 things deeply curious people do that make ordinary days feel interesting

Hack Spirit

The difference between editing and proofreading (and why it matters for your work)

The difference between editing and proofreading (and why it matters for your work)

Global English Editing

8 small habits of people born in the 60s and 70s that make them wonderful neighbors

8 small habits of people born in the 60s and 70s that make them wonderful neighbors

Hack Spirit

7 quiet signs someone has made real peace with getting older

7 quiet signs someone has made real peace with getting older

Hack Spirit

8 things emotionally mature people do when an old friend disappoints them

8 things emotionally mature people do when an old friend disappoints them

Hack Spirit

Why we say one thing and mean another — the linguistics and cognition of the intent–expression gap

Why we say one thing and mean another — the linguistics and cognition of the intent–expression gap

Global English Editing