(More) Mannequins Invade Manhattan

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Last Friday, with help from 180LA, Sony deployed an army of "living" mannequins across Manhattan. Chic gamines, harder around the eyeline than usual, were seen sitting at cafes, Grand Central Station and elsewhere, blogging and updating Facebook pages from their VAIO P Series devices.

The campaign also had a Fashion Week component: the dummies were dressed by designers aiming to promote their wares in conjunction with Sony's wee VAIOs.

Hmm. Plastic chicks with hot tech toys, expensive shoes and limited maneuverability. How on earth did anyone distinguish them from the other Sex and the City groupies?

by Angela Natividad    Feb- 3-09   Click to Comment   
Topic: Brands, Campaigns, Events, Guerilla, Strange   

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Comments



Comments

There are 2 nice videos from this action here:

http://blog.ypsilon2.com/index.php/2009/02/03/sony-vaio-invade-manhattan-com-manequins-vivos/comments/

Posted by: Leandro Macedo on February 3, 2009 11:40 AM





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