Quick Dry Still Life, De-Classed Coke, Analytics Dig Deep

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- TIME's Super Bowl best and worst. If that feels a little constricting, see what the Twittersphere thought.

- Coke drops "Classic."

- DesegreGAYtion: easy to spread (a la Obey Giant), AND it packs max punch.

- Quick dry polish. Har.

- Analytics gets a little too personal. Oh wait! Be warned: THIS IS A SPOOF.

- Last Saturday Google search marked everyone as malware. Including itself. Awkward.

- A little bird pointed out that this Mammoth Mountain campaign looks a lot like something Keystone did last year. Oops. (Keystone's campaign, BTW, was by CULTIVATOR ADVERTISING & DESIGN.)

by Angela Natividad    Feb- 2-09   Click to Comment   
Topic: Brands, Campaigns, Promotions   

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Comments



Comments

The Keystone ad shows a group of skiers on a mountain beneath a blue sky with a message about smiling. The Mammoth campaign takes a different approach. At first glance, viewers are not even sure they’re looking at a mountain. Hidden on a stark white page are items that pay off each of the selling points of the resort. More focused and more memorable.

Posted by: Kristen on February 4, 2009 12:51 PM

The Keystone ad shows a group of skiers on a mountain beneath a blue sky with a message about smiling. The Mammoth campaign takes a different approach. At first glance, viewers are not even sure they�re looking at a mountain. Hidden on a stark white page are items that pay off each of the selling points of the resort. More focused and more memorable.

Posted by: Kristen on February 4, 2009 12:52 PM





Stanton Optical


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