Superfad partnered with The Martin Agency to jazz NASCAR up for the Sprint Cup.
The result of this collabo was “Dogfight,” an adrenaline-infused cat/mouse game between two NASCAR drivers. It was cool, it felt intense while still being tame, which is the line NASCAR’s always walked.
On the print side is a triage of pieces that look like they were drawn on the binder covers of rice rocket fans. One’s at left; see another and another.
