Yep, NASCAR's Still NASCAR. Next!

nascar-drawing-1.jpg

Superfad partnered with The Martin Agency to jazz NASCAR up for the Sprint Cup.

The result of this collabo was "Dogfight," an adrenaline-infused cat/mouse game between two NASCAR drivers. It was cool, it felt intense while still being tame, which is the line NASCAR's always walked.

On the print side is a triage of pieces that look like they were drawn on the binder covers of rice rocket fans. One's at left; see another and another.

by Angela Natividad    Feb-19-09   Click to Comment   
Topic: Brands, Commercials, Events, Television   

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