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This is Not the Raciest Commercial Ever Made

lifestyle_skyn.jpg

OK, we're like days late to this new Lifestyles Skyn Condoms commercial and all its domestic, international and web-only versions. But when a release screams, "quite possibly the raciest commercial ever made," our interest is peaked.

Sadly, it's no where near the raciest commercial ever made, online or off. Oh yea, it's got all kinds of sexual gyrations, racy shots of barely dressed hotties and a condom fairy but it's far from the raciest anything. Seriously. How racy can a commercial featuring people having sex be if the people having sex are still wearing their underwear?

Created by AMP Boston and produced by Best Company Ever, the ad...wait for it...uses sex to sell a sex-related product. How revolutionary! Brilliant! Call Cannes!

by Steve Hall    Mar-31-09    
Topic: Commercials, Creative Commentary, Good, Racy



Yet Another Product Solves A Problem We Don't Actually Have

GAYLF-09-M-02%20CROISSANT.jpg

Aw...look. It's butter that's nice to bread and croissants. How is this GayLee spreadable butter so
nice? Because it's not hard, spreads easily and doesn't destroy what it's being applied to.

But come on.

Have we really arrived at a place where we need a product like this when all one needs to do is store regular butter out of the refrigerator where is won't get hard and will spread just as easily as a "spreadable" butter which is likely filled with unnecessary chemical ingredients?

by Steve Hall    Mar-31-09    
Topic: Bad, Campaigns, Magazine



Well At Least Granny Isn't Pissing On A Test Diaper Here

depends_driver.jpg

Many brands use analogies to help explain their product features and benefits. Even makers of diapers for grownups. But seriously, WTF? Touting the new line of Depends by comparing the fact they're different to the fact men drive differently than women and commentary on who rules the world; men or women?

Relatable? Yes. Lame? Definitely.

more »

by Steve Hall    Mar-31-09    
Topic: Campaigns, Commercials, Strange



Black Battles White For Green Obama Girl

obama_girl_americas_green_campus.jpg

So where's Obama Girl when you need her smile to cheer you up? She's in yet another Barely Political video pimping a new environmental effort America's Greenest Campus, an efforts which urges schools to compete against one another to see who can reduce their carbon footprint the most.

We aren't even going to comment on the oh-so-tired hip-hop black dude trumping the lame-ass white guy stereotype. Oops, we just did. Sorry about that. But don't listen to us, green is color blind, right? Oh wait, that makes no sense at all.

Just watch Obama Girl. She's way more exciting that reading about her here on Adrants.

by Steve Hall    Mar-31-09    
Topic: Cause



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Deadline for Killed Ideas Extended

killed_ideas_logo_big.jpg

If you haven't been sleeping the past month or so you know we (I, Steve Hall) have been involved with a project called Killed Ideas. Basically, we're hunting for the best creative that never happened. It could have been shot down by your creative director, your client or your AE. If it's great, we want to see it. If we like it, we'll feature it in a book produced by Blurb.

So just like every other award-related event in this business, the deadline has been extended. yes, you have more time to submit your awesome ideas for consideration. You now have until next Tuesday, April 7 to get them in. So hurry. We want them and we don't want to miss any great ideas you have sitting around. head over to the Killed Ideas site to check out the details.

by Steve Hall    Mar-30-09    
Topic: Industry Events



Yawn...Tom Cruise...Risky Business...Guitar Hero...Yawn

guitar_hero_coaches.jpg

Oh please. Can we finally put that Tom Cruise Risky Business scene out of its misery? A moratorium, please? I mean seriously. Is there no creativity left? Do we have to keep riffing off famous movies scenes and other things until they've been so defiled they aren't worth riffing off any more? Please. Make it stop

by Steve Hall    Mar-30-09    
Topic: Commercials, Worst



Worthless Zimbabwean Currency Used in Outdoor Campaign

the_zimbabwean_newspaper.jpg

To call attention to thew deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper. The purpose of the campaign is to support the Zimbabwean Newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making the paper unaffordable to most citizens.

The campaign is running in England and South Africa where it is hoped people will buy the newspaper to support its ongoing coverage of the country's plight.

by Steve Hall    Mar-30-09    
Topic: Outdoor



Giant Orange Balls Are Coming

giant_orange_balls_cheetos.jpg

Hey, that's all the information we have for you. Except for the image which clearly screams Cheetos. Perhaps a new product is ready and we can expect even more Cheetos advertising oddity. Time will tell. Be patient. It will come.

by Steve Hall    Mar-30-09    
Topic: Brands, Strange



Human Trafficking Gets Shrink Wrapped

humtraf_sex1.jpg

Well here's a happy one. OK, not really but it's an issue, like many cause-related issues, that needs to be addressed: human trafficking. It's a hidden issue. One that gets swept under the carpet, ignored like most things not in our own back yard.

Calling attention to sex, labor and organ trafficking, a woman, a laborer and an human organ are encased in packaging and labeled as if they were meat in the display case at a grocery store.

There are many campaigns like this out there using various version of shock value. This one, apparently, was a bit much for the client and was killed (yes, I'm pimping).

by Steve Hall    Mar-30-09    
Topic: Cause, Good



Samsung Does Extreme Sheepherding

samsung_led_sheep.jpg

Parts of this look fake. Parts look real. You decide. For Samsung LED technology, The Viral Factory Director James Rouse teamed with the Baaa-Studs sheepherders to create something akin to Carlton Draught's It's A Big Ad or British Airways ad of the same ilk.

A team of sheepherders working with film crew create images of the Mona Lisa, the video game Pong and a fireworks display.

Key question. Does this make you want to buy a TV or become a sheepherder.

by Steve Hall    Mar-30-09    
Topic: Good, Video



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